>I disagree with the notion that another company couldn't undercut Nintendo in the family market.
I mean, it's not impossible, but they will not get any attention if that's their angle. They've dug themselves in too deep to get out of this. The only way I could see them getting any footing is if they offer multiplat games at a reduced cost. Nothing demanding that would require hardware that would require hardware that much better than a Switch, but a still recently released game priced 25% less than competitors. Framing it as a more economical alternative to the Switch will do much more for the family-friendliness image rather than convincing people that they need to be playing Yahtzee, not even considering that you'll be wanting them to play Yahtzee with a $200 router and a first generation iPod.